Industry: B2B Retail - Office Products
Copywriting and topic conception for weekly emails

Industry: B2C Retail - Lighting
Product copywriting for a lighting ecommerce site in the Greater Chicago area.

Industry: B2C Financial Planning
Content development for select site pages

Industry: B2B Retail - Office Products
Copywriting, article conception, and research for quarterly newsletters

Copywriting and data visualization

Concept and copywriting

Concept and copywriting

Copy Director, Creative Director

Copywriting, conceptual design, account management, and creative direction for a variety of projects with Avent America, which is now a division of Philips. We created domestic print ads, catalogs, trade show graphics, collateral, and other materials for the brand.

Copywriting, concept development, branding, and art direction

As Creative Director at ZweigWhite, I designed and oversaw the art direction of our trade magazines. In addition, we developed many marketing pieces for the sales staff and consultants, conference materials, trade shows graphics, banner ads, house advertisements, etc. Part of this work involved logo design and branding for our various brands. This brochure was an attendee brochure for an annual conference.

Industry: B2B Consulting
Branding and logo design

Creative Director, Production Director, Art Director for CE News and Structural Engineer magazines. 

Industry: B2B Consulting
Branding: logo design, collateral design, business cards, stationary, a corporate brochure; and the initial website art direction and development.

Creative direction and layout design

Creative direction and layout design. 

Worked with ZweigWhite marketing consultants to design and develop a suite of "service" brochures to introduce the AEC industry to ZweigWhite's wide-range of offerings, from mergers and acquisitions to business development to technology consulting.