HEIDI LIDDLE
312.560.2964 | heidibeth@mac.com

Profile

I am an experienced writer, account manager, and creative strategist whose strength is working efficiently and thoughtfully to transform complex ideas into far-reaching, omni-channel content by cutting through the jargon to create a simple, clear, and impactful narrative. I have proven marketing strategy experience, exceptional writing and editorial skills, and I have managed writers and art directors in the creation of integrated campaigns, business development initiatives, and a variety of corporate, trade, and educational publications. I believe that content and data can’t work without one another and when used effectively, technology has the power to bring insight and innovation to impact a company's audience in a positive way.

Skills

Professional

Content, marketing, and creative strategy    ■■■■■
Management of cross-functional teams        ■■■■■
Business development    ■■■■□
Project management       ■■■■■

Content Development

Marketing and branding ■■■■■
Short form: blog posts, video scripts, email ■■■■□
Long form: white papers, case studies, newsletters         ■■■■□
PowerPoint, RFPs, presentations       ■■■■■

Software and Technology

Microsoft Office Suite, PowerPoint, Planner, Sharepoint          ■■■■■
Adobe Creative Suite and Adobe InCopy     ■■■■□
WordPress and content platforms      ■■■■□
Workflow solutions such as Slack, Asana, Trello, Dropbox, etc.   ■■■■□

Strengths

 Adaptable and flexible
Collaborative and reliable
Creative and energetic
Inclusive and forward thinking

Work Experience

Senior Copywriter and Content Strategist

vistex
hoffman estates, il, 2019 – present

Writing and content strategy for B2B content across 16 different verticals for four distinct enterprise software solutions suites. Formats include eBooks, case studies, video scripts, infographics, feature sheets, blog posts, landing page copy, press releases, etc.

Content strategy consultant

Capulin creative, grove, Ok
remote, 2019 – present

Provide copywriting and content strategy for Capulin Creative (a creative + digital agency) and its roster of clients, such as SALT Health and others, including site content strategy and writing, social media, digital marketing, print collateral, branding, and other creative projects.

Writer, project manager, editor, and occasional designer

freelance consultant
Chicago, 2009 – 2019

Provide content development, editing, project management, and design for freelance clients, including

  • Quad: project managed content permissions on the McGraw-Hill Education account, and developed email, video script, newsletter, marketing, and product content for a B2B office product client

  • Interactive Works: produced and adapted content for e-learning products of educational publishers (including proprietary online platforms and e-books)

  • ZweigWhite, a B2B media/consulting firm for the AEC industry: magazine layout, media kits, marketing, conference/trade show event materials, branding, and sales collateral

  • Various retail, professional, consulting, and writing clients: copyediting for manuscripts, corporate branding and logo design, site architecture, content development, business plans, newsletters, marketing, and catalog writing.

Director of Creative and Production (Trade Publications)

zweigwhite and stagnito media
Chicago, 2004 – 2009

  • Directed the design and production for ZweigWhite's (a B2B consulting/media company for the AEC (architecture/engineering/ construction industry) suite of trade magazines and related marketing initiatives, including various conference and consulting brochures, white papers, sales promotions and media kits, logo design and other branding, online training and webinars — from conception to delivery

  • Titles included our flagship publications of CE News and Structural Engineering (with a combined circulation of 80,000+), as well as bi-monthly or quarterly magazines - Bridges, Lift Applications and Equipment, and Rebuilding America's Infrastructure

  • Managed a team of art directors, a marketing manager, and an ad coordinator

  • Implemented and managed a production workflow and editorial calendar with a team of publishers, ad sales, editors, and art directors, ensuring clear procedures for content review and approvals

  • Served as the liaison with vendors on list management, electronic initiatives, print buying, prepress, and press checks; and oversaw departmental budgets, contract negotiations, estimating, and invoicing

Creative Director, Copy | Writer, Account Manager

quebecor world/que-net media
Schaumburg, IL, 1999 – 2004

Served in these various roles during my tenure: writer/project manager, Account Manager, and co-Creative Director over Copy/Editorial. Clients (both B2B and B2C) included Boise Office/Office Max, AVENT America, now Philips AVENT, Traveler's Insurance, Ace Hardware, Lighting for the Home, and Motivation Excellence.

  • Directed multiple creative accounts and projects — catalogs, books, content development, direct mail pieces, trade shows, photography, print advertising, and corporate branding

  • Provided marketing strategy, writing, and creative direction to project teams for external clients and internal marketing; writing creative briefs, catalog copy, marketing and ad copy, and digital content

  • As an account manager, implemented project schedules, created estimates, and maintained  budget directives and departmental forecasts

  • Cultivated new business, writing business plans, RFPs, PowerPoint decks, and case studies, along with planning and giving new business pitches and creative presentations

Composition and World Literature Instructor, ESL tutor

University of arkansas
Fayetteville, AR, 1994 – 1998

  • Taught and developed curriculum for undergraduate composi­tion and world literature courses

  • Instructed undergraduate and graduate students in academic, technical and business writing; online research; and library/database references

  • Conducted ESL sessions for students

Education

MA, Comparative Literature

University of arkansas
Fayetteville, AR, 1994 – 1997

Ph.D Candidate in Comparative Literature and Middle East Studies from 1996-97

Presented a paper at the 1997 American Comparative Literature Association Annual Meeting in Puerto Vallarta, Mexico: "Harem Years: A Contradiction in Cultural Terms"

BA, English

evangel university
Springfield, MO, 1989 – 1993

Major: English; Minor: French, 1993
Editor of Epiphany, the campus literary magazine for three years